Benefits of Responsive Web Design
Platform Agnostic – with HTML 5 you do not need to develop towards disparate platforms. All browser have some HTML 5 support. However, the level of support varies greatly.
Cost Effectiveness – A complete RWD requires your development team to design towards all variants but does not require a full recoding of functions for each platform.
Improved SEO – by driving traffic to one site that adjust to all devices, Responsive Web Design is very helpful in optimizing your site for search engines.
Improved Conversion Rates – The less obstacles you can place between you and your target audience the better. By not providing the content in a useful way to your consumers when and where they need it, you are creating an obstacle to doing business.
Simplified Analytics and Reporting – a single URL means that there is a single set of analytics to examine and report.
Common Code Base – RWD is derived from one source base. This allows management to maintain one set of development skills throughout the project.