Responsive Web Design (RWD) is a web design approach that takes advantage of new standards placed around HTML 5 to “respond to” the different browser viewing areas. RWD allows developers to greatly enhance the user experience across multiple devices. HTML 5, CSS3, and media queries combine for highly customizable web experiences.

Benefits of Responsive Web Design

Platform Agnostic – with HTML 5 you do not need to develop towards disparate platforms. All browser have some HTML 5 support. However, the level of support varies greatly.

Cost Effectiveness – A complete RWD requires your development team to design towards all variants but does not require a full recoding of functions for each platform.

Improved SEO – by driving traffic to one site that adjust to all devices, Responsive Web Design is very helpful in optimizing your site for search engines.

Improved Conversion Rates – The less obstacles you can place between you and your target audience the better. By not providing the content in a useful way to your consumers when and where they need it, you are creating an obstacle to doing business.

Simplified Analytics and Reporting – a single URL means that there is a single set of analytics to examine and report.
Common Code Base – RWD is derived from one source base. This allows management to maintain one set of development skills throughout the project.