PR + Marketing Services List for Mobile App Promotion

Media Relations
Services include:
• Developing press materials, such as press kits, fact sheets and press releases
• Securing coverage in print, online and broadcast media outlets
• Blogger strategy and outreach
• Submission to key awards and listings
• Strategic planning, monitoring and reporting

Social Media

Services include:
• Content creation and management
• Monitoring and reporting
• Audience targeting and engagement
• Keyword and influencer research
• Client training for in-house management
• Platforms include: Twitter, Facebook, YouTube, Pinterest, Instagram, LinkedIn, Blog/Video

Email Marketing

Services Include:
• Email marketing service provider setup and management
• Email template creation and coordination
• Contact database management
• Creation of email messages and delivery
o Content
o Design
o Imagery
• Email marketing statistics reporting

Copywriting & Editing

Copywriting and editing services include:
• Press Releases
• Brochures
• White Papers
• Newsletters
• Fact Sheets
• Press Kits
• Direct Mail
• Blog Posts
• Web Site Content

Ad Purchasing & Management
Ad purchasing and management services include:
• Print Ads
• Magazine Ads
• Television Ads
• Radio Ads
• Social Media Ads
• Paid Search Ads
• Multimedia Ads