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Mobile development projects require more than just the native, cross-platform, and responsive web design coding. It requires understanding your business needs or problems and solving them! Our consultants will dive in and guide you through the solution.

Discovery
Each customer is unique, and so is each project that Raven completes. There is no “one size fits all” solution. With today’s ever changing technologies, your staff and customers are increasingly mobile, and require relevant data where you need it. Whether it is to more effectively engage with customers, obtain better business intelligence, enhance logistics, or meet regulatory requirements; businesses that use technology properly have a clear competitive advantage!

Before we can propose a specific solution, we take the time to get to know our customers. During the discovery phase, we focus on learning the myriad of factors that govern what is the right solution for you, such as: your goals, existing infrastructure, business objectives, assets, and culture are of crucial importance for us to provide the right solution for your specific needs. The Raven team will take the time to get to know your internal workings, your goals, and your target market to ensure you have the right advice when you need it. After all, all great voyages require a good road map.

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Do I need to “Go Mobile”?
The current explosion of mobile device usage is reminiscent to the adoption of the web. As with the web then, many people know that everything is going mobile and know they want to be aboard. But why and how?

The mobile market is expanding rapidly. More and more people are using their smart devices to access information and to perform daily task.
· 91% of Americans adults have a mobile phone
· 56% of these are Android, iOS, Windows, or Blackberry devices
· 29% state their mobile phone is “something they can’t live without!”
· 50% of mobile phone users, use mobile as their primary internet source
· Use phones & tablets to access the internet will outnumber those who use a PC by 2015
· 80% of time on mobile is spent inside apps
· 35% of Americans 16 and older own a tablet device
· 72% purchase online each week
· 64% of affluent app users say they view brands with apps more favorable
· 90% of mobile searches lead to action, 50% lead to a purchase.
· 80% of smartphone owners use their device in stores to shop.
· Time spent with mobile apps soon to surpass television time.
· At least 50% of consumers will use 2 plus devices in their purchase process.
· Sites must be mobile-friendly.
· By 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1
These stats continue to jump daily!
If your business involves reaching out to the public you must reach out to where they actually are.

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Businesses aren’t just interested in reaching out to the public. Many companies have seen the value of these powerful tools in the hands of their employees and partners. The widespread adoption of Enterprise Mobile Applications (EMAs) has increased profits, created major efficiencies, helped empower their workforce, and greatly improved business intelligence.

After completely understanding your business goals and current operations, Raven will aid you in defining and launching your mobile strategy roadmap, including creating the Enterprise Mobile Application that is right for you.

So I have a need, now what?
Now it’s time to dive a little deeper. Raven will do a complete discovery process that allows us to fully understand the relevant systems and processes that you currently have. Once all goals and operational concerns are covered we can then move on to selecting the type of mobile development that best addresses your needs.

The primary methods of development center around three main solutions:

Native Development – Platform specific applications
Mobile Web –HTML 5 applications and Responsive Sites
Cross-Platform (Hybrid) Applications – A mix of HTML5 and native code
Which avenue is best is currently considered the “great debate” in mobile development. The truth is there is no clear best choice. Like most things, it depends on your specific needs, goals, and environment. Our experienced team will help you in determining what is best for you.

The Benifets

Deliverables:
Our team will then create a complete proposal with all recommendations and cost analysis.

This proposal will include the following:

Business goals and needs analysis
Project the size of your mobile market and competitive information if available
Define target audience and plan to reach them
· Projects necessary to fulfill goals – sometimes it may require multiple projects in phases to ultimately achieve your goals. Raven’s team will define dependencies and provide assistance with meeting the necessary requirements.

Align mobile goals with IT environment
Translation of your goals into technical specifications and use cases
Provide detailed proposed fixed cost for the projects and proposed timelines