To reach the greatest audience, the more platforms you must extend your application to. By developing an application that can reach across multiple platforms you are increasing your reach to a greater audience.
By catering to all major platforms, you can capture a larger market share with greater ease. Marketing efforts can be generalized and targeted to the masses instead of a niche market.
By developing a single code set that can be deployed across multiple platforms a company can reduce their initial cost and maintenance cost significantly. Custom native development requires recoding for each platform which is rendered mute for cross platform designs.
The look and feel can be maintained across various platforms if the core development source code is the same. This is often hard to obtain when working with different specialty teams for each platform.
Varied Platform Integration Techniques
Integrating the application with platform preferences, settings, preferences, and notifications can cause serious problems. This may cause companies to look at alternative storage options, cloud options, and third party integrations to meet their needs. This is why it is really important to have a experienced development team.
Developing for multiple platforms is reduced to the least common denominator as far as features go. Each platform has it’s own capabilities and variables. Android may allow features or functions that iOS does not. Furthermore, the tools used may have their own limitations. You must design towards their commonalities. This does come at the cost of flexibility.